about-us

OUR STORY

Remember that time when

we chose mom’s saree for our school farewell or graduation ceremony?

Or the time a cousin outgrew her dress, which meant one thing - you were going to debut your own "homewear collection"?

This was our first brush with what felt like a community spanning generations. Brimming with stories and a common belief of treasuring our closets rather than throwing them away.

Our aim is to make these acts of love for our planet, a way of life again.

Our clothes, while being super cute and fashionable, also come with a promise to last longer owing to their exceptional quality.

We’ve made 100% of our clothes with
high-grade, natural fabrics; in responsibly factories and ensured that they’re affordable for our GenConscious community members.

Fashion, with a purpose

We've built our products for Indian body types - to suit the local weather and lifestyle of our community.

More importantly, we've made efforts to ensure conscious clothes are accessible to the young generation that cares about its actions - we call them GenConscious!

All is fair in love & Our Practices

Our fabrics are a promise towards a better world. We only use natural fabrics & make our garments in ethical and safe factories that follow legal compliances and pay fair wages to their employees. This is how we ensure that you can be proud of wearing products that are made responsibly.

Welcome to our Tech Talk

Our biggest flex is our tech, which is engineered to predict trends and consumer demand, so only what’s required is produced. We also continuously innovate to give you cool new features like the Smart QR Code Label that allows you to access more information on your treasured clothes than 5-6 polyester labels in most of the garments.

We can't keep secrets

There's no such thing as oversharing when it comes to being transparent! From factory practices, and how clothes are made to the carbon footprint of our garments - we’ll tell you everything. Greenwashing won’t do it for us, we’ll give you data-backed info that’ll help you make informed choices!

Community is the centre of our universe

We heard our community members strongly voice their opinion on how fashionable clothes today are not responsibly made and conscious clothes are not trendy enough to match their lifestyle needs. We're happy to empower this conscious generation looking for a change in the fashion industry.

Hence, our trendy styles are made responsibly in natural fabrics & in partnership with responsible partners. Each step is taken mindfully so that it is good for the community and the planet.

It's you and I for the world.

FOUNDER'S NOTE

"Working with the fashion and e-commerce industry for years opened my eyes to the glaring gaps in the fashion landscape. This prodded me to think on how can we leverage tech to make circular fashion a way of life again. We're putting all our might to this mission & coming up with small and big steps to make a difference.

I also tapped into my experiences at home - from passing on heirloom pieces to the next generation to upcycling clothes to live demonstration of sustainable living still greatly inspires me. Going back to our roots can actually help us move forward easily.

That’s how Virgio is being built. It is a coming together of age-old practices and futuristic, cutting edge technology to shape a brighter and more responsible way of life."

"Our mission is to revolutionise the fashion industry which is one of the biggest contributors of environmental pollution. We do this by tracing the environmental footprint of the brands by meticulously monitoring the impact of each step that's taken.

Our synergies instantly matched with Virgio because of their heartfelt commitment to bringing circular styles to the consumers. Together, we hope to empower our community with reliable information so they’re able to make more conscious choices."

"Our factories are known for their ethical practices. We have more than 60% women work force and we ensure all our employees get fair wages. Our water conservation methods and usage of Azo free dyes helps us be pro-planet at every step. We also take compliance with the government regulations very seriously.

Naturally, our partnership with Virgio is an extension of our principles. It is our shared commitment to make a positive impact on the world through ethical collaboration."