Fashion, with a purpose
We've built our products for Indian body types - to suit the local weather and lifestyle of our community.
More importantly, we've made efforts to ensure conscious clothes are accessible to the young generation that cares about its actions - we call them GenConscious!
All is fair in love & Our Practices
Our fabrics are a promise towards a better world. We only use natural fabrics & make our garments in ethical and safe factories that follow legal compliances and pay fair wages to their employees. This is how we ensure that you can be proud of wearing products that are made responsibly.
Welcome to our Tech Talk
Our biggest flex is our tech, which is engineered to predict trends and consumer demand, so only what’s required is produced. We also continuously innovate to give you cool new features like the Smart QR Code Label that allows you to access more information on your treasured clothes than 5-6 polyester labels in most of the garments.
We can't keep secrets
There's no such thing as oversharing when it comes to being transparent! From factory practices, and how clothes are made to the carbon footprint of our garments - we’ll tell you everything. Greenwashing won’t do it for us, we’ll give you data-backed info that’ll help you make informed choices!